Adulting is pretty cool too

Bremen Vier

As Art Director for Bremen Vier, a popular German radio station, I was largely responsible for the visual execution of their brand campaign, "Adulting is hard, but let's find the fun in it," built around the core claim "Erwachsensein ist auch ganz geil" (Being an adult is pretty cool too). Working in close dialogue with a Senior Art Director, my contribution spanned from the conceptual phase – including bringing forward key visual elements like the vibrant yellow background – to translating this witty, optimistic concept into a bold visual language. My end-to-end involvement encompassed on-set art direction for model shoots, guiding post-production, and animating assets for multi-channel deployment across social media and Out-Of-Home in Bremen. This project demonstrates my ability to craft authentic, engaging visuals that resonate with a target audience and effectively implement a comprehensive visual strategy under senior guidance.

2024