»Women with Toyota«

The Present is Female

As the sole Art Director, I led the visual concept and execution for Toyota Germany's "The Present is Female" social media campaign. The goal was to enhance employer branding and attract more women by showcasing inspiring female employees. My responsibilities spanned from pitch development and visual strategy to on-set art direction and post-production supervision.

I reinterpreted Toyota's corporate design to create an authentic yet visually compelling series of interview videos and accompanying assets. This project highlighted my ability to develop a cohesive visual language from concept to final delivery, ensuring impactful storytelling that resonates with the target audience.

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