»Women speak up about intimate health«

Unmute Yourself

Manifesto

As Art Director for Karo Pharma's Multi-Gyn, I significantly contributed to the launch of their "Unmute Yourself" campaign, aimed at breaking taboos around female intimate health. My primary focus was the visual development of the campaign and its execution at the Miss Germany 2024 final event. I crafted a bold, empowering visual identity for the campaign, departing from Multi-Gyn's traditional soft approach for a high-contrast "Unmute Yourself" purple. This aesthetic, characterized by stark black raster graphics (depicting eyes, mouths, hands) and direct, unapologetic slogans, was a deliberate choice to be loud and audacious, visually embodying the campaign's call to "unmute yourself" and fostering female empowerment. I designed the entire booth concept, including an interactive "writable wall" where female visitors could unmute themselves, along with all branded collateral (goodie bags, stickers, T-shirts), and promotional print materials. This project showcases my ability to create strong brand experiences and translate sensitive topics into empowering, attention-grabbing visuals.

2024